almost all marketing research projects should start with a literature search. group of answer choices true false

The given statement "classifying consumers into segments based on the degree to which they use or purchase the same brand is loyalty segmentation" is true.

The concept of breaking down a big group of customers into small groups with identical interests or requirements is referred to as segmentation. The idea is to create segments of individuals who respond to your advertising campaign or sales pitch in the same way. You may create tailor-made advertising campaigns for each group by doing so. Each of these tailored campaigns will have a higher chance of converting customers because it is tailored to the unique needs and interests of each segment.  Segmentation may be done in a variety of ways.

Demographic data such as age, gender, education, occupation, and income are used in demographic segmentation, which is one kind of segmentation. Geographical data is used in geographic segmentation. Psychographic data is used in psychographic segmentation.

Behavioral segmentation is a type of segmentation that is focused on customer conduct. Furthermore, market research may be utilized to segment customers into different groups based on their likes, dislikes, requirements, and buying habits.

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To compute the simple money multiplier when the required reserve ratio is 3.00 %, we need to use the formula below: Simple money multiplier = 1 / Required Reserve Ratio. The simple money multiplier is 33.33

First, we need to convert the required reserve ratio from a percentage to a decimal:3.00 % = 0.03Then, we can plug in the value of the required reserve ratio into the formula and compute the simple money multiplier:

Simple money multiplier = 1 / 0.03Simple money multiplier = 33.33 rounded to two decimal places

Therefore, the simple money multiplier is 33.33 when the required reserve ratio is 3.00%.

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True. GDP only counts final goods and services to avoid multiple counting of goods is correct.

Gross Domestic Product (GDP) is a monetary measure of the market value of all final goods and services produced and sold by a country or country over a specified period of time, commonly referred to as the "intermediate goods and services used in its production." ” is called. GDP is most commonly used by individual governments to measure economic health. Due to its complex and subjective nature, this indicator is often revised before it can be considered a reliable indicator.

However, nominal GDP per capita does not reflect differences in cost of living and inflation rates across countries. Therefore, using purchasing power parity (PPP), GDP per capita helps compare living standards between countries, while nominal GDP helps compare economies on international markets. The ratio of GDP to the total population of a region is GDP per capita (also known as median standard of living).

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The type of report that the nurse is documenting is an Incident Report.

What is Service Program?

A service program is a type of program or initiative that provides services or support to individuals, organizations, or communities. These programs are often created by government agencies, nonprofit organizations, or businesses with the aim of addressing a particular social or environmental issue or need.

An Incident Report is a tool used in healthcare facilities to document any unexpected or adverse events that occur during a patient's care. These reports are used for quality improvement and to identify patterns of risks that may require changes in policies or procedures. Incident reports are confidential and not a part of the patient's medical record, but are used by healthcare facilities to identify areas where improvements can be made in patient care, staff training, or facility operations. In this case, the nurse is documenting a variance that occurred during the shift, which will be used for quality improvement to identify high-risk patterns and potentially initiate in-service programs.

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If a contractual agreement to pay for services uses varying assumptions about the group to be served, then it may lead to potential issues or disputes in the future. In such cases, it is crucial to clarify the terms and assumptions used in the agreement to avoid any confusion or misinterpretation.

Varying assumptions may include factors such as the number of people in the group, their demographics, their specific needs, and the expected outcomes of the services provided. If these assumptions are not clearly stated or agreed upon by all parties involved, it can lead to disagreements regarding payment and service delivery.

For example, if a healthcare provider assumes that a group of patients will require a certain level of care based on their medical history and demographics, but the patients do not actually require that level of care, there may be disputes regarding payment and the appropriateness of the services provided.

To prevent such disputes, it is important to clearly define the assumptions made in the agreement and to ensure that all parties involved understand and agree to these assumptions. This may require additional communication and negotiation between the parties before the agreement is finalized.

In conclusion, a contractual agreement to pay for services that uses varying assumptions about the group to be served may lead to potential disputes or issues. To avoid such problems, it is crucial to clarify these assumptions and ensure that all parties involved understand and agree to them.

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If another country increases its tariffs on U.S. goods and services, the aggregate demand (AD) curve for the U.S. will most likely to shift to the left.

Tariffs are the taxes that governments levy on goods and services imported into their country. As a result, they raise the price of imported goods and services, making them less appealing to consumers. The higher tariffs also lead to a decrease in exports, which reduces the demand for U.S. goods and services in other countries.

A decrease in exports will lower aggregate demand (AD) in the U.S. and shift the AD curve to the left. The decrease in AD, in turn, causes a decrease in real GDP and an increase in unemployment in the U.S. economy as the result of the reduction in exports.In conclusion, when another country increases its tariffs on U.S. goods and services, the AD curve for the U.S. will likely shift to the left due to a decrease in exports, which leads to a decrease in aggregate demand and reduces the demand for U.S. goods and services in other countries.

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Social security, health insurance, unemployment insurance, and welfare for poor families comprise the social safety net.

The social safety net is a system of public programs designed to protect individuals and families from economic hardships such as poverty, unemployment, and disability.

Social security, health insurance, and unemployment insurance are social programs designed to help provide economic security by providing income, health care coverage, and job security.

Welfare is a public assistance program designed to help those in poverty by providing financial aid to families in need.

All of these programs work together to ensure that people in need have access to the resources they need to stay afloat and avoid long-term poverty.

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Option (c), With desired ending inventory of 5,000 units, desired starting inventory of 2,000 units, and budgeted sales of 10,000 units, 13,000 units must be produced.

A prediction of the income you anticipate bringing in the next year is known as budgeted revenue. Often, you may divide this cash into monthly revenue, allowing you to set goals for your sales and marketing team. The majority of an organization's revenue comes from sales.

A sales budget is a kind of financial strategy that predicts an organization's overall income for a given time frame. The two primary characteristics used to anticipate the success of the company are the quantity of products sold and the price at which they are sold.

10,000 + 5,000 - 2,000 = 13,000

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When the actual price level turns out to be higher than the expected price level, soybean prices will rise.

If the farmer mistakenly assumes that the price of soybeans increased relative to other prices of goods and services, he or she will respond by increasing the quantity of soybeans supplied. Unexpected increases in the price level cause the quantity of output supplied to rise above the natural rate of output in the short run.

The given paragraph explains the misperceptions theory, which asserts that changes in the price level can mislead firms temporarily about what is happening to their output prices. As per the theory, if a farmer expects a price level of 100 in the coming year but the actual price level turns out to be 110, then the prices of soybeans will rise due to the increase in the overall price level.The soybean farmer might mistakenly assume that the price of soybeans increased relative to other prices of goods and services. As a result, the farmer will respond by increasing the quantity of soybeans supplied. This is because the farmer believes that the price of soybeans is relatively higher than other goods in the market.However, the unexpected increase in the price level causes the quantity of output supplied to rise above the natural rate of output in the short run. If other producers in the economy also make the same mistake, then it will lead to an increase in the overall quantity of output supplied. This increase in output supplied leads to an increase in the short-run aggregate supply (SRAS) curve, which results in the rise of the price level.

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We can see that the investment with the highest future value (in year 5) if the discount rate is 12% is $700 to be received at year 5.

As we know that the formula for the Future Value of an Annuity is

FV = P * ( (1 + r)n – 1 / r)

In the question, the discount rate is 12% and the investments are given as follows:

A five year ordinary annuity of $100 per year

A five year annuity due of $100 per year $700 to be received at year 5$500 to be received today (year 0)

Now, let's calculate the future value of each investment using the above formula:

FV of a five-year ordinary annuity of $100 per year:

FV = $100 * ((1+0.12)^5 - 1) / 0.12= $100 * (1.762 - 1) / 0.12= $100 * 0.762 / 0.12= $634.90

FV of a five-year annuity due of $100 per year:

FV = $100 * ((1+0.12)^5 - 1) / 0.12 * (1+0.12)= $100 * (1.762 - 1) / 0.12 * 1.12= $100 * 0.8517 / 0.12= $710.11

FV of $700 to be received at year 5:

FV = $700 * (1+0.12)^5= $700 * 1.762= $1233.22

FV of $500 to be received today (year 0):

FV = $500 * (1+0.12)^5= $500 * 1.762= $881.62

Thus, we have:

FV of a five-year ordinary annuity of $100 per year: $634.90

FV of a five-year annuity due of $100 per year: $710.11

FV of $700 to be received at year 5: $1233.22FV of $500 to be received today (year 0): $881.62

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Link in campaign. Link in campaign is the type of campaign  of the Overter company running a campaign on amazon promoting a new credit card.

Marketing campaigns promote products through different types of media such as television, radio, print and online platforms. Campaigns do not rely solely on advertising and may include demonstrations, video conferencing, and other interactive techniques. Companies and franchisees operating in highly competitive markets can launch frequent marketing campaigns and devote significant resources to driving brand awareness and sales.

Marketing campaigns can be designed for many purposes, such as building brand image, launching new products, increasing sales of products already on the market, or even reducing the impact of negative news. Defining your campaign goals usually determines the amount of marketing you need and the most effective media to reach specific segments of the population.

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In the context of the evolution of the marketing concept, those who adopted the sales orientation perspective believed that efficient products and extensive promotion did not guarantee sales.

The marketing concept is the theory that a company should organize its marketing activities around the wants and needs of its target market, to achieve its organizational objectives.

The concept of marketing has evolved. The four major phases of the marketing concept are as follows:

Those who adopted the sales orientation perspective believed that efficient products and extensive promotion did not guarantee sales. That is to say, it was thought that the emphasis should be on persuading customers to buy the company's products, rather than making products that met their needs. The key marketing activities at this stage were personal selling and advertising.

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The capital markets consist of securities having maturities greater than one year. This is true.

Capital markets are defined as markets for buying and selling equity and debt instruments with a maturity period of more than one year. These securities include stocks, bonds, options, derivatives, and other instruments used to raise funds. These securities can be traded on the primary market, secondary market, and/or over-the-counter markets.

In the primary market, new securities are issued to investors, with the issuing company or government agency selling them directly to investors. The secondary market is an established market for the trading of existing securities between investors.

The over-the-counter market is a network of broker-dealers who negotiate securities trades directly with one another, without the need for a formal exchange.

In conclusion, capital markets consist of securities having maturities greater than one year. This is true.

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When investigating an e-mail harassment case, collecting evidence is generally easier for an internal corporate investigation than a criminal investigation.

Explanation: Collecting evidence is easier in an internal corporate investigation as compared to a criminal investigation in an e-mail harassment case. There are various factors why it is easy to collect evidence in a corporate investigation rather than a criminal investigation.

The following are some of the reasons why it is easy to collect evidence in a corporate investigation compared to a criminal investigation: When an individual files a complaint with the company or its human resource department, it will be easier to identify the accused individual than in criminal cases where finding the suspect is not an easy task.

In some cases, the suspect may be an employee of the company or even a contractor who has been working on the project for an extended period, and therefore, it is easier to collect evidence. In most cases, the evidence in a corporate investigation is electronic and already available to the company, and thus it is easier to find as compared to criminal cases where the evidence is not readily available.

Corporate investigations have fewer legal complications compared to criminal investigations. Corporate investigations have a lower threshold of proof, and therefore it is easier to collect evidence compared to criminal investigations. Criminal cases require a high level of evidence and legal procedures which take time to investigate and collect evidence in a thorough manner.

In conclusion, collecting evidence is easier in an internal corporate investigation as compared to a criminal investigation. This is due to the availability of evidence, legal procedures, and the low threshold of proof needed in corporate investigations.

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The scenario where Sophia is shopping at an apparel store and discovers that the store has placed cameras in the fitting room best illustrates the privacy tort of intrusion upon seclusion.

Privacy torts refer to a civil wrong that arises from intentional, reckless, or negligent conduct that leads to the invasion of privacy of another person. These torts include intrusion upon seclusion, appropriation of the name or likeness of another person, public disclosure of private facts, and false light.

The privacy tort of intrusion upon seclusion occurs when a person deliberately or recklessly invades the privacy of another person. It includes physical, electronic, and surveillance invasion of the plaintiff's private affairs that would be highly offensive to a reasonable person. The tort of intrusion upon seclusion doesn't require the plaintiff to prove that the defendant intended to cause emotional harm. It is sufficient to show that the defendant's conduct was highly offensive and caused emotional distress.

Therefore, the scenario where Sophia is shopping at an apparel store and discovers that the store has placed cameras in the fitting room best illustrates the privacy tort of intrusion upon seclusion.

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Market segmentation is the process of dividing a market of potential customers into different groups or segments, based on common characteristics such as demographics, interests, needs, and buying behaviors.

The purpose of market segmentation is to allow businesses to better target their products or services to the specific segments of potential customers that they can best serve.

By effectively targeting their potential customer base, businesses can provide more focused and tailored solutions to the wants and needs of their customer segments, thus improving their chances of success.

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One kind of change that is necessary for an organization to achieve the focus it needs to make needed transfer missions and work it does feel to stay competitive in the current or larger organization, larger market environment, or societal environment is organizational change.

Organizational change refers to the transformation of an organization's structures, culture, technology, and strategy to enhance its effectiveness and achieve its objectives. It is a process of adopting new and innovative techniques, processes, and strategies to boost the productivity and growth of the organization.

Organizational change is critical for any business that seeks to remain competitive in the modern economy. It is essential for organizations to adapt and evolve to changes in the environment to stay relevant, especially when the organization operates in a competitive market environment or the current larger organization or societal environment. The following are examples of organizational changes that can help organizations achieve the focus they need to make needed transfer missions and work they do to stay competitive in the current or larger organization, larger market environment, or societal environment:

1. Changes in organizational structure

2. Changes in technology

3. Changes in business strategy

4. Changes in organizational culture

5. Changes in communication channels

6. Changes in workforce diversity

7. Changes in leadership style

8. Changes in reward and recognition system

9. Changes in management information systems

10. Changes in job design

11. Changes in decision-making processes

12. Changes in the work environment

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As the project manager at Office Green, it is your responsibility to manage the launch of the new Plant Pals service. To successfully launch the service, it is important to maintain trust and generate buy-in from stakeholders.

Some of the stakeholders for this project could include suppliers, customers, employees, competitors, and shareholders.

In order to maintain trust and generate buy-in from these stakeholders, it is important to have open communication, deliver on commitments, build strong relationships, and address any issues or concerns in a timely manner.

Additionally, providing regular updates on the progress of the project will ensure stakeholders are informed and engaged.

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As a security issue, when dealing with the relationships between Company A, Company B, and Company C, it is important to ensure that the supply chain is secure and that the products and materials are used appropriately. Therefore, the option that best aligns with these concerns would be D) Supply Chain Assessment.

The security issue related to Company B being a military contractor for Company A, and Company C being a supplier to Company B, can be addressed by implementing several security measures.

These measures include Separation of Duties, which will ensure that no single employee is able to control multiple aspects of the supply chain. Product Audits should be conducted to ensure that the products supplied by Company C meet the required standards and specifications. Acceptable Use Policies should be established to ensure that all those in the supply chain understand the terms and conditions of use.

Additionally, a Supply Chain Assessment should be completed to identify any potential risks in the supply chain and put measures in place to mitigate these risks. Lastly, Asset Tracking should be used to ensure that all assets remain secure and are being used in the correct manner. By following these measures the security of the supply chain can be maintained.

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Material cost per comparable unit: $3.79. $5.35 is the conversion price per equivalent unit.  In this instance, the cost of the components is ($794,000 + $0) / 220,000 = $3.79, while the cost of the conversion is $1,179,000 / 220,000 = $5.35.

The total cost of materials or conversion is divided by the quantity of equivalent units produced to determine the cost per equivalent unit using the FIFO technique. For materials, we multiply the cost incurred in the current period by the quantity of units begun or moved out, and then add the cost of commencing inventory (if any). We employ the same methodology for conversion expenses, but we only account for expenditures incurred within the current period. In this instance, the cost of the components is ($794,000 + $0) / 220,000 = $3.79, while the cost of the conversion is $1,179,000 / 220,000 = $5.35.

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If the market depicted by the graph achieves equilibrium, consumer surplus plus producer surplus will be equal to Total surplus.

What is consumer surplus?

Consumer surplus is a measurement of the welfare of consumers in an economy. It is calculated by subtracting the price that a customer is willing to pay for a product or service from the actual price paid by the consumer. The calculation is as follows: Consumer surplus = Maximum amount willing to pay – Price paid

What is producer surplus?

Producer surplus is the difference between the price that a seller receives for a product and the cost of producing it. It is measured by subtracting the cost of production from the price paid by the buyer. The calculation is as follows: Producer surplus = Price received – Cost of production

Total surplus is the sum of consumer surplus and producer surplus in an economy. In equilibrium, the market is in a state of maximum efficiency, where the quantity of goods demanded equals the quantity of goods supplied at a given price.

At this point, the total surplus is maximized, and the sum of consumer surplus and producer surplus is equal to the total surplus in the market.

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complete question

If the market depicted by the graph achieves equilibrium, consumer surplus plus producer surplus will be equal to:

Price $16

Supply (MC) $12, $8. $4 Demand (MB)

The adjusted cash balance should be $64,119.00.Cash receipts are the cash received by a business entity by selling its products or services to its clients or customers.

Cash receipts are important to track in the cash receipts journal to account for the financial transactions and keeping a record of the financial statements.What is the formula for calculating the adjusted cash balance?The formula for calculating the adjusted cash balance is: Cash balance per bank statement + Deposits in transit – Outstanding checks = Adjusted cash balanceWhat are outstanding checks?Outstanding checks are the checks written and recorded in the cash disbursements records that have not yet been cleared by the bank.

The adjusted cash balance should be calculated as follows:Cash balance per bank statement = $58,349.00Deposits in transit = $3,800.00Outstanding checks = $1,925.00Check printing fee, not yet recorded by company = $15.00Interest earned, not yet recorded by the company = $30.00Adjusted cash balance = Cash balance per bank statement + Deposits in transit – Outstanding checks= $58,349 + $3,800 - $1,925= $60,224.00Adjusted cash balance including check printing fee and interest earned= Adjusted cash balance + Check printing fee + Interest earned= $60,224.00 + $15.00 + $30.00= $64,119.00Therefore, the adjusted cash balance is $64,119.00.

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The statement "an applicant can register a trademark on the basis of either use or the intention of use of the mark in commerce" is true as  A trademark can be registered on the basis of either use or the intention of use of the mark in commerce

Use of a trademark refers to actually using the mark in commerce for goods or services, while the intention to use a mark means that the applicant has a good faith intent to use the mark in the near future for their goods or services.

It is important to note that merely having an idea for a trademark does not constitute an intention to use the mark. An applicant must provide evidence of the intention of use in order to register a trademark.

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Gary Parker is willing to pay $700 for a new iPad. Apple is selling a new iPad for $600. It costs Apple $400 to produce this iPad, the economic surplus does apple receive if Gary purchases this iPad is $200 option B.

A producer in an economic transaction is the organisation or person that creates the products or renders the services. A manufacturer must choose a price for a product before it is sold.

Assume that each pair of sneakers must be produced, marketed (through advertising), and distributed for a total of $30. The minimal price for the sneakers that their maker will accept is $30 since they don't want to lose money on each pair they sell. The manufacturer will probably decide to charge much more than $30 for the sneakers since they want to make a profit.

The producer must then decide on a pricing that will make the sneakers appealing to a sizable number of customers. (While they could be tempted to charge a high price for the sneakers—say, $200, $300, or $500—in an effort to make a significant profit, this is unlikely to be effective since many customers would view this as being excessively costly.)

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Complete question:

Gary Parker is willing to pay $700 for a new iPad. Apple (the producer of iPads) is selling a new iPad for $600. It costs Apple $400 to produce this iPad. How much economic surplus does Apple receive if Gary purchases this iPad?

The ad generated 15,000 impressions during the first month. Based on this data, it is likely that the ad received around 300 clicks, since the average click-through rate (CTR) is typically 2%.

To calculate this, divide 15,000 impressions by 2%, which gives you 750 clicks. However, since the CTR for most ads is lower than 2%, you can assume the ad received about 300 clicks.

The CTR of an ad is the rate at which people view an ad and then click on it. It is calculated by taking the number of clicks the ad received and dividing it by the number of impressions the ad received. If an ad receives 15,000 impressions and 300 clicks, then the CTR would be 2% (300 divided by 15,000).

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The given scenario is about the purchase of a video teleconferencing system, which was the first-ever purchase of the company. During the purchase process, all of the office's department heads were consulted in the decision. The group spent weeks evaluating options, inviting RFPS, and negotiating with vendors before finally making a purchase decision. This buying situation would most likely be classified as an extensive decision-making process.

Extensive decision-making is a type of consumer decision-making that requires a considerable amount of time and effort to gather information about the product or service, assess alternatives, and evaluate choices. This type of decision-making is commonly used for high-priced products that are purchased infrequently. It involves extensive research and evaluation of alternatives before arriving at the final decision.

In this scenario, the company purchased a video teleconferencing system for the first time, which means they have not done any purchases before, and hence the decision required a considerable amount of research and evaluation of alternatives. All the department heads were consulted, and they spent weeks evaluating options, inviting RFPS, and negotiating with vendors, indicating that the company invested a lot of effort and time in gathering information, assessing alternatives, and evaluating the choices.

Hence, this buying situation would most likely be classified as an extensive decision-making process.

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To quickly get access to a foreign market and its resources, such as customer base, distribution channels, production facilities, and technology, an MNE may decide to expand internationally through an acquisition.

When an MNE wants to join a foreign market while splitting risks and resources with a local partner, they may choose for an IJV (International Joint Venture). This can provide access to local contacts, relationships, and information that may be necessary for success in a foreign market.

A MNE can decide to form an alliance to obtain access to a particular technology or area of expertise or to cut expenses through economies of scale. This can be accomplished by partnering with a business that possesses complementary skills and resources.

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Based on the illustration above, the markdown is: $33.33.

The dollar markdown for a blow-up pool with a regular price of $49.99 advertised by Walgreens at the end of the summer for 66% off the regular price is $33.33.

To calculate this, we can use the following formula: 

Markdown = Regular Price - (Regular Price x Discount Percentage)

 In this case, the markdown is:

 $49.99 - ($49.99 x 0.66) = $33.33.

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Recurring income is an income which is received at regular intervals, typically monthly or annually. The most common examples of recurring income include wages or salary, interest or dividends, and lottery winnings. The correct Option is e) a,b,c.

Wages or salary are the most common form of recurring income. This income is typically received on a monthly basis and is the result of employment by an individual or company. The amount of wages or salary varies based on the type of job, the individual's experience and qualifications, and the location in which they are employed.

Interest or dividends are another common form of recurring income. Interest and dividends are earned from investments in stocks, bonds, or other securities. When these investments pay out, a certain amount of money is earned on a regular basis.

This type of income may be less consistent than wages or salary, but can often be much higher depending on the type of investments.

Finally, lottery winnings are another form of recurring income. This form of income is not as consistent as wages or salary or interest or dividends, but when someone wins the lottery, they can expect to receive a large sum of money in the form of a recurring payment.

In conclusion, recurring incomes include wages or salary, interest or dividends, and lottery winnings. The amount of income and consistency of payments can vary significantly depending on the type of income.

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"Employees whose primary reason for working is to earn money have extrinsic work values." is true because extrinsic work values are those which come from external sources such as money, benefits, and recognition.

Extrinsic work values can be beneficial, as they provide external motivation and recognition, but they are not necessarily meaningful in and of themselves. In contrast, intrinsic work values are those which come from within an individual, such as a desire to make a difference, a sense of purpose, or a com mitment to excellence. Intrinsic work values tend to be more meaningful and often result in greater job satisfaction and performance.

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