in the context of customer benefit packages, services are those that are not essential to the primary service, but enhance it. a. core b. tertiary c. peripheral d. central

The given statement " Large pizza ovens leased by a pizza franchise from an industrial kitchen supply company are an example of a variable input" is False. because  as the Fixed inputs company can change the amount leased or purchased depending on their needs.

Variable inputs are those inputs that can change over time depending on the needs of the business. For example, the amount of labour used to produce a certain product can be adjusted depending on the needs of the business. Other variable inputs can include raw materials, parts, supplies, or services.

In contrast, fixed inputs are inputs that remain the same regardless of the business’s production needs. These inputs are generally necessary for the production process and tend to stay relatively constant over a certain period of time. Examples of fixed inputs include equipment, buildings, or land.

Overall, large pizza ovens leased by a pizza franchise from an industrial kitchen supply company are not an example of a fixed input, as the amount leased or purchased can be adjusted depending on the company’s needs. Fixed inputs are those inputs that remain the same regardless of production needs.

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Cash flows and revenues recognized differ because they are reported in different financial statements.

The differences are under the financial aspect. The reason why cash flows and revenues recognized differ if they differ under your calculations is due to the fact that revenues are recognized in the income statement, while cash flows are recognized in the cash flow statement or statement of cash flows.

The income statement records the sales and revenues earned by a company during a given period of time, regardless of whether or not the company received payment for these sales and revenues.

The cash flow statement, on the other hand, records the actual cash flows into and out of a company during the same period, including both operating cash flows and non-operating cash flows. Both managerial and financial accounting deal with cash flows and revenues, but they use different methods to account for these items.

Managerial accounting focuses on providing information to managers within a company to help them make better decisions, while financial accounting focuses on providing information to external stakeholders such as investors, creditors, and regulators.

The differences in the methods used by these two types of accounting can cause differences in the way that cash flows and revenues are recognized, reported, and calculated.

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Suppose that a white employer refuses to hire a Native American and selects a white applicant who is not as qualified. This decision is an act of discrimination.

Discrimination is defined as the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex. When someone is discriminated against, they are not given the same chances and opportunities as others due to their gender, race, or other factors. Discrimination is regarded as illegal and unjustifiable in most circumstances.

In the scenario provided, the white employer is discriminating against the Native American. The employer chose a white person who was not as competent as the Native American, indicating that the employer was motivated by some other factor, such as race or ethnicity. Discrimination is a practice that promotes inequality and hinders economic and social progress. Therefore, the correct answer is discrimination.

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The bond's coupon rate is 12%. To calculate this, we can use the formula for calculating the bond's coupon rate:

Coupon Rate = (Coupon Amount x 100) / Bond Face Value

In this case, the coupon amount is $1000, the bond face value is $950, and the yield to maturity is 6%. Plugging these values into the formula, we get:

Coupon Rate = (1000 x 100) / 950 = 12%.

Therefore, the bond's coupon rate is 12%.

To understand why this is, it is important to understand what the yield to maturity and the coupon rate are. The yield to maturity is the annual rate of return that is earned by an investor who buys a bond at its current market price and holds it until maturity.

The coupon rate is the rate of interest that a bond pays out, which is typically expressed as a percentage of the bond’s face value.

When the coupon rate is higher than the yield to maturity, then the bond’s price will be greater than its face value. This is because investors will be willing to pay more for the bond in order to earn the higher coupon rate.

On the other hand, if the coupon rate is lower than the yield to maturity, then the bond’s price will be lower than its face value, as investors will be unwilling to pay more for the bond in order to earn the lower coupon rate.

In this case, the coupon rate is higher than the yield to maturity, so the bond’s price is greater than its face value. As a result, the coupon rate is 12%.

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Joe needs to develop a strategy for managing part-time employees who are not trained in company policies and procedures and will be leaving soon. Managing part-time help can be challenging.

Joe's situation highlights the common challenge of managing part-time employees. The temporary nature of their employment and lack of familiarity with company policies and procedures can make it difficult to ensure they are productive and contributing to the project.

To effectively manage them, Joe should communicate expectations, provide training, and establish a system for tracking progress and addressing any issues that arise. Additionally, incentivizing good performance and fostering a positive work environment can help motivate part-time employees to perform at their best.

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Blossom should report other comprehensive income (OCI) as a separate component of stockholders' equity on their balance sheet.

OCI is a type of income that is not reported in net income and includes items such as unrealized gains and losses, foreign currency translation adjustments, and revaluations of assets and liabilities. These items are not reported in net income and affect the equity of the company. This is why it is reported separately from net income.

In order to calculate the total comprehensive income of a company, the sum of net income and OCI must be calculated. Net income is the income earned from normal operating activities and OCI is the income earned from other sources.

In other words, comprehensive income is a measure of the total income a company has earned in a given period, including both normal operating income and other income sources.

In conclusion, Blossom should report other comprehensive income as a separate component of stockholders' equity on their balance sheet in order to provide a more accurate view of their total comprehensive income. This helps investors understand the financial performance of the company better and make better decisions when it comes to investing in the company.

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the monthly payment on a home mortgage of $75,000 at 12% interest, amortized over 30 years, would be approximately $791.81.

To calculate the monthly payment on a home mortgage of $75,000 at 12% interest, amortized over 30 years, we can use the standard formula for mortgage payments:

M = P * (r * (1 + r)^n) / ((1 + r)^n - 1)

Where:

M = Monthly payment

P = Principal (amount borrowed) = $75,000

r = Monthly interest rate = Annual interest rate / 12 = 12% / 12 = 1% per month

n = Total number of payments = 30 years * 12 months per year = 360

Plugging in the numbers, we get:

M = 75000 * (0.01 * (1 + 0.01)^360) / ((1 + 0.01)^360 - 1)

M = $791.81 (rounded to the nearest cent)

A mortgage is a type of loan that is used to finance the purchase of a property, such as a home or a commercial building.

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As interest rates decrease, the value of bonds with fixed coupons will increase. This is because newly released bonds with lower interest rates will provide lower fixed coupon rates, making previously issued bonds with higher fixed coupon rates more valuable. As a result, the bond generating the highest price increase will be the one with the highest fixed coupon rate.

a) A 5-year treasury bond with a 4% annualized coupon has a fixed coupon rate of 4%, which is lower than the junk bond's fixed coupon rate of 7%. Therefore, this bond will not generate the highest price increase.

b) A 5-year junk bond with a 7% annual coupon rate has a fixed coupon rate of 7%, which is higher than the treasury bond's fixed coupon rate of 4%. As a result, this bond will generate the highest price increase.

As a result, the bond that will generate the largest price increase in the scenario when the interest rates go down next year is a 5-year junk bond paying a 7% annual coupon rate.

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In the short run, nominal wages are likely to respond to a decrease in the price level by not changing at all.

This is because nominal wages are typically set in advance of the changes in the price level, and employers may not adjust wages as a result. As such, the real wage, or the wage relative to the price level, would decrease as the prices decrease, thus resulting in a decrease in purchasing power for workers.

Nominal wages refer to the wages paid to workers in terms of current dollars or the face value of money, without taking into account changes in the purchasing power of money due to inflation or deflation.

In other words, nominal wages represent the amount of money that an employee is paid for their work, as stated in their employment contract or agreement, and are typically expressed in terms of an hourly, daily, weekly, or annual rate. Nominal wages do not reflect changes in the cost of living or the real value of money over time.

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According to a CNN article discussed in class, Ireland is one country in the European Union that has a 0% luxury tax: this statement is: True.

This means that luxury goods in Ireland do not incur an extra tax.

What is luxury tax?

A luxury tax is a tax levied on the purchase of luxurious items. It is also known as a sin tax, a vice tax, or a demerit tax. This is a tax on goods that are considered non-essential or exclusive for a few. The tax on luxury goods is a method of generating additional government revenue while also discouraging people from purchasing these goods.

Luxury goods are defined as items that are not necessary for daily living but are considered desirable for individuals with a high-income bracket.

In conclusion, according to a CNN article discussed in class, Ireland is one country in the European Union that has a 0% luxury tax.

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1. Peanuts used in making trail mix:

This is a variable cost. Variable costs change in direct proportion to the volume of units produced. As more trail mix is made, more peanuts are needed, so the cost increases with production.

6. Wages of an assembly-line worker paid on the basis of acceptable units produced: This is also a variable cost. The worker's wages are dependent on the number of acceptable units they produce, meaning that their pay increases as they produce more units.

7. Cameras used in making smartphones: This is a fixed cost. Fixed costs do not change with the number of units produced. The cameras needed for smartphones are likely purchased in bulk, with a set price, so the cost remains the same regardless of how many smartphones are made.

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When Sleep Number airs a half-hour program on cable television to inform potential customers about the health and sleep benefits of its products, this is known as Blank an infomercial.

An infomercial is a shape of television commercial that resembles everyday tv programming but is intended to promote or sell a product, service or idea. It generally includes a toll-unfastened telephone variety or website. most usually used as a shape of direct response television (DRTV), they're regularly application-period commercials (lengthy-form infomercials), and are usually 28:30 or fifty eight:half-hour in length. Infomercials also are known as paid programming (or teleshopping in Europe).

This phenomenon started out in the u.s.a., where infomercials have been typically shown overnight (generally 1:00 a.m. to 6:00 a.m.), outdoor height top time hours for industrial broadcasters. a few television stations selected to air infomercials as an opportunity to the previous exercise of signing off, whilst different channels air infomercials 24 hours an afternoon.

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Complete Question: -

When Sleep Number airs a half-hour program on cable television to inform potential customers about the health and sleep benefits of its products, this is known as Blank______.

Multiple choice question.

product placement

direct television advertising

home television shopping

an infomercial

Answer:

Explanation:

Durante as aulas, os estudantes da 3ª série deveriam escolher uma entre as três atividades físicas possíveis, sendo elas: natação, futsal e dança. Na turma, 25% escolheram dança, 15% escolheram natação, e os outros 24 estudantes escolheram futsal. Podemos afirmar que, nessa turma, existe um total de:

A) 64 alunos

B) 55 alunos

C) 48 alunos

D) 45 alunos

E) 40 alunos

The term structure of interest rates examines the relationship between short-term and long-term interest rates. Option (C)

The term structure of interest rates is a representation of the relationship between the interest rates for different maturities or terms of debt. It is also known as the yield curve or the nominal yield curve. It is utilized by financial institutions and investors to calculate bond yields and estimate the future direction of interest rates.

Short-term interest rates, medium-term interest rates, and long-term interest rates are all components of the term structure of interest rates. The yield curve may have a positive or a negative slope, or it may be flat, depending on the prevailing interest rate conditions for each duration.

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To find the interest paid in the last $400 payment, we can use the formula for the future value of an ordinary annuity. We know that the interest rate is 8% per year and that payments of $400 are made at the end of each quarter for the next year. Using the formula, we have:

FV = PMT x [(1 + i)n - 1] / i

Where:

FV = future value of the annuity

PMT = payment amount

i = interest rate per period

n = number of periods

To find the interest paid in the last payment, we need to find the future value of the annuity one period before the end. This is because the final payment of $400 includes both principal and interest.

Therefore, the amount of interest paid in the last $400 payment is the difference between the final future value and the final principal payment of $400.

Using the given information, we can calculate the future value of the annuity:

FV = $400 x [(1 + 0.08/4)^(4*1) - 1] / (0.08/4)

FV = $1,678.96

The future value of the annuity is $1,678.96, which means that the last payment of $400 includes both principal and interest.

Therefore, the interest paid in the last payment is the difference between the future value of the annuity one period before the end and the final principal payment of $400. We can find this as follows:

Interest paid = $1,678.96 - $400

Interest paid = $1,278.96

Therefore, the interest paid in the last $400 payment is $1,278.96.

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In the short run, what is the effect of a change in nominal interest rates on aggregate demand?In the short run, a change in nominal interest rates has an effect on aggregate demand. In particular, if the nominal interest rate decreases, aggregate demand increases, and if the nominal interest rate rises, aggregate demand decreases.

The reason for this is because of the consumption and investment channels.Nominal interest rates are the cost of borrowing or the return on lending money in a financial transaction. Aggregate demand is the amount of total demand for goods and services in an economy.

In this case, there is an inverse relationship between nominal interest rates and aggregate demand.When the nominal interest rate drops, the cost of borrowing falls. Lower borrowing costs can motivate consumers and businesses to spend more money because it is more affordable.

Therefore, demand for goods and services increases as more money is being spent, raising the aggregate demand. A decrease in the nominal interest rate shifts the AD curve to the right because of the effects on consumption and investment.

On the other hand, a rise in the nominal interest rate results in higher borrowing costs, which can discourage consumer and business spending because it is more expensive. The demand for goods and services decreases as less money is being spent, decreasing the aggregate demand.

An increase in the nominal interest rate shifts the AD curve to the left because of the effects on consumption and investment.

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The price of capital (r) is $50, so the firm would not choose to produce 3,000 units of output with the combination at a because it would not be cost effective.

This is because the marginal cost of production will exceed the marginal revenue, meaning the firm would not be able to cover the cost of production and thus make a profit.

In this case, the firm would need to produce fewer units of output so the cost of production is less than the marginal revenue and therefore make a profit.

To do this, the firm must find the optimal output level, which is the point where marginal cost equals marginal revenue. Beyond this level, the firm’s profit would decrease and they would be unable to cover their production costs.

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When two goods are substitutes, a decrease in the price of one good will cause the equilibrium price of the other good to decrease and the equilibrium quantity of the other good to decrease.

This is because when the price of one good decreases, consumers will switch to the cheaper good, decreasing the demand for the more expensive good and causing its price to decrease. Since the demand for the more expensive good has decreased, the quantity demanded decreases as well, leading to a decrease in the equilibrium quantity of the other good.

Therefore, when two goods are substitutes, a decrease in the price of one good will lead to a decrease in the equilibrium price and quantity of the other good.

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During the third phase of analysis, which is data processing and analysis, you compare your data to external sources.

The four phases of analysis are data collection, data processing and analysis, data interpretation, and data dissemination. During the third phase of analysis, which is data processing and analysis, you analyze the data that you have collected and process it into a more usable format.

During this phase, it is common to compare your data to external sources to gain additional insights and validate your findings. This might involve comparing your data to industry benchmarks, government statistics, or data from other sources. By comparing your data to external sources, you can gain a broader perspective and determine if your findings are consistent with other data sources.

Therefore, during the third phase (data interpretation) of analysis, comparing your data to external sources can help to ensure that your analysis is comprehensive and accurate.

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Without knowing the specific outcomes and returns for each stock, it is difficult to provide a comprehensive answer. However, I can provide some general guidance on how to approach this type of scenario.

When holding a portfolio of two stocks that are highly dependent on a specific event, such as the passing of a healthcare bill, it is important to assess the potential risks and rewards associated with each stock. In this case, the possible outcomes and returns should be analyzed to determine the potential impact of the healthcare bill on each stock.

If one stock is highly dependent on the passing of the healthcare bill, while the other is relatively unaffected, then it may be appropriate to adjust the portfolio to reduce exposure to the highly dependent stock. This could involve selling some or all of the highly dependent stock, or increasing the weight of the less dependent stock in the portfolio.

On the other hand, if both stocks are highly dependent on the passing of the healthcare bill, it may be more difficult to reduce exposure to the event. In this case, it may be appropriate to consider hedging strategies, such as purchasing put options or using other derivatives, to help mitigate the potential risks associated with the healthcare bill.

Ultimately, the best approach will depend on the specific outcomes and returns for each stock, as well as the investor's risk tolerance and investment goals. A financial advisor or investment professional may be able to provide more specific guidance based on the investor's individual circumstances.

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Budget preparation involves semi structured decisions. these are decisions that require a mix of intuitive and analytical problem-solving techniques. The Correct option is b budget preparation

Research and Development: Research and development involves designing, developing and testing products, processes and systems. It requires a combination of creativity and analytical skills to successfully complete the tasks.

Budget Preparation: Budget preparation involves forecasting revenue, estimating expenses and ensuring that resources are allocated efficiently. It is a semistructured decision as it requires both analysis and intuition to ensure the budget is accurate and feasible.

Record Keeping: Record keeping involves organizing and managing data and information related to the company. It is a semistructured decision as it requires both analytical and creative skills to identify and maintain records.

Hiring and Firing: Hiring and firing involves selecting and removing employees from the company. It is a semistructured decision as it requires both analytical and interpersonal skills to assess a candidate’s suitability for the role.

In conclusion, budget preparation involve a combination of both analytical and intuitive problem-solving techniques. Examples include research and development, budget preparation, record keeping and hiring and firing.

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The adjusting entry would be a debit to Prepaid Expenses for $8,100 and a credit to an expense account such as Professional Services Expense for $8,100.

The adjusting journal for trading companies is used to record transactions that have occurred but have not been recorded. Then this journal is also used to record transactions that have been recorded but require correction so that the value matches the actual situation.

Recording of adjusting journals can be grouped into two, namely deferrals or deferral of recognition of income and expenses recorded in accounts and accruals or recognition of income and expenses that have not been recorded in accounts.

This adjusting entry will ensure that the appropriate amount of expenses is recognized in the current year, based on the services that have been provided.

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when the allocation of goods results in the greatest economic surplus: The allocation has been achieved efficiently .

When an economy is economically efficient, all goods and production factors are distributed or allocated to their most valuable uses, and waste is minimized or eliminated. If the production factors are utilized at a level that is either close to or equal to their capacity, a system is deemed economically efficient.

In contrast, if available factors are not utilized to their full potential, a system is deemed economically inefficient. Economic inefficiencies may result from deadweight losses and wasted resources.

Financial productivity alludes to how really a general public's scant assets are utilized to create merchandise.

Based on the allocation of inputs, costs, or final consumer goods, economists can measure economic efficiency in several ways.

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The reason why firms with a low level of diversification are often able to earn positive returns is that they can develop capabilities that are useful across many markets. The correct option is a. they develop capabilities that are useful across many markets.

Diversification is a risk management technique that distributes investment assets among a variety of financial instruments, businesses, and other categories to decrease risk.

A diversified portfolio is a group of various investments that has been diversified to decrease risk. Diversification in investments is designed to reduce the overall risk of the portfolio.

Portfolio management is the art and science of selecting and overseeing a collection of investments that meets the long-term financial goals of an individual, a family, or an organization.

There are many advantages of diversification. Here are a few of them:

Risk is spread across a variety of instruments, industries, and regions. This lowers the likelihood of all of your investments declining in value at the same time. Potentially higher long-term yields. Holding a diversified portfolio over the long term may offer a higher return than holding a single asset class with a higher risk.

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In the presence of a negative supply shock, if the government does nothing, the economy will experience a decrease in aggregate supply.

This decrease in aggregate supply will lead to higher prices for goods and services, as the quantity of goods and services supplied to the market will fall due to the shock.
The decrease in aggregate supply can be caused by several factors, such as an increase in the cost of production, a decrease in the quantity of resources available, or a change in technology. This decrease in the aggregate supply can cause a decrease in the output of the economy, as the aggregate supply of goods and services is no longer able to meet the demand for them. Furthermore, as the cost of production has increased, businesses may not be able to produce as much as they could before, leading to layoffs and unemployment.

As a result of this decrease in aggregate supply, the economy will experience an increase in prices. As the quantity of goods and services supplied to the market falls, the prices of these goods and services will rise due to increased demand. The rise in prices can lead to an increase in inflation, which is the rate at which prices increase in an economy.

The effects of a negative supply shock can be severe and long-lasting if the government does not take action to counteract it. The government can use fiscal or monetary policy to increase aggregate demand, so as to reduce the impact of the negative supply shock on the economy. This can be done by reducing taxes, increasing government spending, and/or cutting interest rates.

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A positive supply shock means that there has been an increase in the aggregate supply of goods and services in an economy. In the short-run, output will increase as a result of this increase in supply and the price level will decrease.

To understand this concept, it is important to remember that aggregate supply and aggregate demand determine the level of output and the price level in an economy.

When the supply of goods and services increases, the price level decreases, and as the price level decreases, the quantity of goods and services demanded increases. This results in an increase in output in the short-run.

In economics, a supply shock refers to an unexpected event that affects the supply of goods or services in an economy.

A positive supply shock occurs when the supply of goods or services increases, often due to factors such as new technological advancements, an increase in production efficiency, or a decrease in production costs.

When an economy experiences a positive supply shock, the short-run effect is typically an increase in output and a decrease in the price level.

This is because when the supply of goods or services increases, producers are able to produce and sell more goods at lower prices. This leads to an increase in output, as producers are able to supply more goods and services to meet the increased demand.

At the same time, the decrease in prices is due to the fact that there is more supply available in the market. As a result, producers must lower their prices in order to attract customers and compete with other producers who are also offering lower prices.

This decrease in prices is known as a deflationary pressure and can lead to a lower inflation rate in the short-run.

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The Intrinsic value is $98.63 billion terminal growth rate will be 10.40%.  The Intrinsic value is $97.51 billion if Rio Tinto's actual beta is 1.03 and the Terminal value is $174.56 billion.

a. The terminal growth rate is 10.40%.

The three-stage growth model can be calculated by the following formula:

Intrinsic value = (F1 / (1 + r)^1) + (F2 / (1 + r)^2) + (F3 / (1 + r)^3) + (PV of terminal value)

Terminal value = FCF3 * (1 + g) / (r - g)

g = Terminal growth rate

Let us assume that the free cash flow for Rio Tinto for the next three years is $8 billion, $10 billion, and $12 billion. The discount rate is 8%.

Terminal value = $12 billion * (1 + 10.40%) / (8% - 10.40%)

Terminal value = -$223.53 billion

PV of terminal value = -$223.53 billion / (1 + 8%)^3

PV of terminal value = -$167.05 billion

Intrinsic value = ($8 billion / (1 + 8%)^1) + ($10 billion / (1 + 8%)^2) + ($12 billion / (1 + 8%)^3) + (-$167.05 billion)

Intrinsic value = $98.63 billion

b. The following formula is used to calculate the required rate of return for Rio Tinto using the CAPM is,

r = Rf + β x (Rm - Rf)

Let us assume that the Expected market return is 11.30%

r = 2% + 1.03 * (11.30% - 2%)

r = 11.49%

Terminal value = $12 billion * (1 + 10.40%) / (11.49% - 10.40%)

Terminal value = $251.81 billion

PV of terminal value = $251.81 billion / (1 + 11.49%)^3

PV of terminal value = $168.61 billion

Intrinsic value = ($8 billion / (1 + 11.49%)^1) + ($10 billion / (1 + 11.49%)^2) + ($12 billion / (1 + 11.49%)^3) + $168.61 billion

Intrinsic value = $97.51 billion

c. The intrinsic value of Rio Tinto can be calculated using the same free cash flow projections.

Terminal value = $12 billion * (1 + 10.40%) / (8.30% - 10.40%)

Terminal value =  $174.56 billion

Therefore we can conclude that the Intrinsic value is $98.63 billion terminal growth rate will be 10.40%.  The Intrinsic value is $97.51 billion if Rio Tinto's actual beta is 1.03 and the Terminal value is $174.56 billion.

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The complete question is-

calculate the intrinsic value of Rio Tinto in each of the following scenarios by using the three-stage growth model of spreadsheet 18.1. treat each scenario independently.

a. the terminal growth rate will be 10.40%.

b.  Rio Tinto's actual beta is 1.03

c. The market risk premium is 9.30%

Answer:unit of account Median of exchange Store of value

Explanation:

The following are functions of money:

Money is defined as something that is accepted as a method of payment for goods, services, or debts, as well as a means of calculating the relative worth of things. In other words, money is used as a medium of exchange, a store of value, a unit of account, and a hedge against inflation. The characteristics of money are distinct, although they may overlap.

Hedge against inflation

When a country experiences inflation, the prices of goods and services increase, and the value of money decreases. Money is a useful hedge against inflation since it can maintain its value in the long run when inflation rates rise.Store of value:Money serves as a store of value since it can be saved for future purchases.

If an individual saves their money, it can be utilized in the future to purchase something of worth, and it will not lose its value. Money can be held in a variety of forms, including bank deposits, currency, and bonds.Unit of account:Money is employed as a unit of account to determine the worth of goods and services.It enables individuals to determine the cost of a good or service and allows for a common language for pricing.

Medium of exchange:One of the most critical functions of money is to act as a medium of exchange. Money can be used to buy goods and services. Rather than bartering or trading one good for another, cash can be exchanged for a good or service.

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Answer:

introductory stage

Explanation:

Answer:

[tex]hope \: it \: helps[/tex]

The infrared/near infrared light technology that enables researchers to directly measure how consumers allocate their attention to various marketing and non-marketing stimuli in their environment is eye-tracking technology. Therefore, the correct option is A.

Eye-tracking technology is a form of visual attention measurement technology that has gained popularity in recent years. It is a method of analyzing and measuring a person's eye movement and where it lands or what it focuses on, to decide their visual attention.

As the term suggests, eye-tracking technology tracks eye movements, which allows researchers to analyze how people look at and interact with digital content. It works by tracking eye movements and analyzing where the person's gaze is directed. This technology can be used to measure the effectiveness of marketing campaigns, as well as to help researchers understand consumer behavior.

Hence, eye-tracking technology uses infrared or near infrared light to measure how consumers allocate their attention to various marketing and non-marketing stimuli in their environment. Therefore, the answer is option A.

Note: The question is incomplete. The complete question probably is: multiple choice question by using infrared/near infrared light, which technology allows researchers to directly measure how consumers allocate their attention to various marketing and non-marketing stimuli in their environment? A) eye-tracking B) thermal imaging C) night vision D) heat sensors.

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